Develop public outreach programs based on the cultural and political context of the project location and provide clear, salient, and timely messages about the purpose and benefits of congestion pricing.
Experience from road pricing programs in Europe and Asia
Czech Republic; Netherlands; Singapore; Sweden; Germany; United Kingdom
- Consider using various forms of public involvement based on the cultural and political context of the host country to address public concerns about road pricing.
The Netherlands: After several attempts to implement a distance charge, the Dutch realized that proactive stakeholder outreach during the planning and concept development stage is essential. Over a period of two years, staff and leadership at the Dutch Ministry of Transport invested heavily in public outreach and education. By engaging in a thorough and thoughtful planning and public involvement process, the Dutch developed clear, salient, and timely messages about the purpose and benefits of pricing, including “drive less, pay less.”
- Singapore: Public outreach in Singapore included the opening of the Land Transport Authority (LTA) Transportation Gallery, an interactive exhibit that teaches younger audiences about concepts such as mobility, access, sustainability, land use, and demand management. The gallery is a powerful educational tool that explains the history, context, and future of Electronic Road Pricing (ERP) and other transportation options in Singapore.
- Provide clear, salient, and timely messages about the purpose and benefits of pricing to help educate key stakeholders and garner public acceptance.
Singapore: Singapore provides education about transportation solutions such as road pricing with an interactive transportation gallery. Key messages used in Singapore include “keep roads free-flowing,” “people-centered transportation” and “public transit is a viable choice.”
Czech Republic and Germany: Czech and German truckers supported pricing in an effort to “level the playing field” with foreign haulers and promoted the message of “user pays.”
The Netherlands: Based on prior false starts, the Dutch are investing heavily in stakeholder outreach and are committed to a revenue-neutral road-pricing scheme. Their mantra is “drive less, pay less.”
- Address issues of equity and privacy.
London, Stockholm, Singapore: Issues of equity and privacy were dealt with differently in each locale. Equity issues related to a person’s ability to pay the fee were not widespread in London, Singapore, or Stockholm because of the high cost of car ownership and existence of good transit alternatives in all three cities. Lower income commuters in these cities tend to use transit because the driving cost differential is significant. In addition to substantial transit investments, London and Stockholm provide a variety of exemptions and discounts to various users (i.e., transit vehicles, taxis, hybrids; monthly and annual pass purchasers; residents within the charging zone or in adjacent communities). Singapore, on the other hand, provides few exemptions (only for military and emergency vehicles). Because many transit providers in Singapore are privately contracted and operated, all transit vehicles are required to pay.
Author: Robert Arnold, Vance C. Smith, John Q. Doan, Rodney N. Barry, Jayme L. Blakesley, Patrick T. DeCorla-Souza, Mark F. Muriello, Gummada N. Murthy, Patty K. Rubstello, Nick A. Thompson
Published By: Federal Highway Administration, U.S. DOT
Source Date: 12/01/2010URL: http://international.fhwa.dot.gov/pubs/pl10030/pl10030.pdf
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