Understand the market during the development of an Advanced Travel Information System (ATIS) to reduce project development uncertainty and produce a more functional end product.
Institutional lessons from a test of a wide-area network to communicate traffic conditions in the Seattle area.
- Clearly delineate any issues regarding market uncertainty to facilitate the development process. Issues and questions regarding the ultimate marketability of the services provided by SWIFT probably caused some SWIFT participants to question some of the development efforts for the project and delayed some of those efforts. A good market evaluation would have described the market issues and would have reduced uncertainty and facilitated product development.
- Include market research and end user-system prototyping to ensure that the final system is well received by the public. During the project, participants expressed concern about how well the SWIFT system would be accepted by users because user inputs and prototyping were minimal during the design phase. The significance or implication of this issue is that customer acceptance is crucial to the overall success of this type of traveler information application. Therefore, it is crucial to obtain end-user inputs throughout the system’s design, development, testing, and fielding process.
Not knowing whether consumers would ultimately accept the ITS products and services contributed to some development uncertainty and associated deployment problems with the SWIFT project. The impact of these issues could have been greatly reduced if market research and user prototyping had been conducted.
Author: Science Applications International Corporation (SAIC)
Published By: Washington State Department of Transportation
Source Date: 10/19/1998
EDL Number: 7404URL: http://ntl.bts.gov/lib/jpodocs/repts_te/7404.pdf
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