Establish a public-private network for improved project efficiency.
California's experience with a regional travel information system launched by a public-private alliance.
- Consider that local governments and transit agencies may not be able to or be willing to participate in a field test. Local governments and transit agencies had limited participation in the TravInfo field test. Active participation by local public agencies would have greatly helped TravInfo achieve its goal of improving transportation coordination across agencies, modes and geographic boundaries. However, few local government and public transit agencies participated in TravInfo's development, primarily due to limited resources allocated by local governments for the regional Intelligent Transportation Systems projects. One major challenge was to persuade local public works departments to integrate their databases into those of TravInfo. TravInfo could have greatly benefited from private party data sources (i.e., freight companies), especially with the Traffic Operations System's limitations, but none were willing to share what they considered proprietary information with TravInfo. They perceived their participation in TravInfo to be an expenditure that might not yield any tangible benefits to their business and might potentially result in losing their competitive edge.
- Emphasize open access for partners to create interest from private firms. In spite of the shortage of reliable data generated during the field test, The Contra Costa Times, Etak and Maxwell all deployed traffic websites based on TravInfo data. In addition, Bay Area television stations KTVU and KPIX hoped to use TravInfo's closed circuit television images for their traffic Web pages. These and other service providers (among them, Daimler-Chrysler, Fastline and Digital DJ) tested their products using TravInfo data during the field test. The products included cellular telephones, personal digital assistance units and in-vehicle navigation devices.
- Generate new ideas and new approaches for enhancement and promotion by encouraging collaboration among public agencies. A successful regional transportation system depends on a partnership involving regional and local public agencies working together to get useful information to the traveling public in order to achieve the common goal of improving the overall transportation system. One alliance born out of TravInfo is a partnership between Etak and Metro Networks, which aimed to roll out a nationwide, commercial advanced traveler information system that will reach approximately 75 cities by the year 2000. Both parties say it is a direct result of their experiences with the TravInfo field test.
TravInfo's long-term vision was that the open partnership would eventually and actively encourage growth and development of advanced traveler information technologies for data collection and dissemination along a path that leads to real-time information on modal options and routes. Unity of public support for the regional traveler information system is as important as the deployment by private partners of commercial products and services. If public agencies deploy these technologies unilaterally, it will only confuse travelers. One of TravInfo's most significant accomplishments with the completion of the field test was the establishment of a strong public-private network that allowed for improved project efficiency.
Author: Youngbin Yim Elizabeth Deakin
Published By: University of California at Berkeley Institute of Transportation Studies
Source Date: 12/1/1999
Other Reference Number: ISSN: 1055-1417URL: http://www.path.berkeley.edu/PATH/Publications/PDF/PWP/2000/PWP-2000-02.pdf
Volpe National Transportation Systems Center
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