Make use of the National ITS Architecture's Market Packages and associate them with identified needs to streamline the decision-making process for regional ITS plans.
National experience using Market Packages to create regional ITS plans.
Arizona,United States; Caltrans District 5 (San Luis Obispo),California,United States; Jackson County,Oregon,United States; Siskiyou County,California,United States; Colorado,United States; Kansas,United States; Minnesota,United States; Montana,United States; Nebraska,United States; New Mexico,United States; New York,United States; Oregon,United States; Washington,United States
- The first activity within identifying and screening market packages to create the ITS concept plan is to develop performance criteria or measures-of-effectiveness (MOEs). These are used to assess system performance criteria and evaluate the potential value and feasibility of Market Packages under consideration. It is important that these MOEs are practical in nature and easily quantifiable to allow for subsequent evaluation.
- Planners should make use of the National ITS Architecture's "Market Packages" in order to minimize the work effort and streamline the decision-making process. Stakeholders can screen the Market Packages through a series of assessments and analyses as follows:
- Environmental Scan: Analyze what Regions/States with similar characteristics selected
- SWOT Analysis: Consider the Regions'/States' strengths, weaknesses, opportunities, and threats to deploying ITS
- Goals Mapping: Analyze each Market Package to determine its ability to meet the identified Region-/Statewide transportation goals, objectives, and problems
By documenting the results of the screening process, a clear association between Market Packages and the identified needs/problems can be developed. It is important that these associations are recognized early in the concept development process so that ITS Project ideas can be carried forward into the systems development and implementation stages. Planners can then distribute the selected Market Packages by location (e.g., Statewide, Region-wide, Corridor-wide, County-specific, Local, etc.) and prioritize them by short-, medium-, and long-term implementation time frames.
- These actions can increase the efficiency of the planning process.
Author: Charles Dankocsik, Mohsen Zarean, David Register, Karen Timpone
Published By: U.S. Department of Transportation, ITS Joint Program Office
Source Date: 7/1/2002
EDL Number: 13608
Other Reference Number: FHWA-OP-02-037URL: http://ntl.bts.gov/lib//jpodocs/repts_te//13608.pdf
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