Develop ways to raise awareness among businesses to promote advanced traveler information sources to their customers.
An Acadia National Park experience in ITS deployment.
Despite these benefits many business managers did not know of the ITS based traveler information technologies, particularly the parking availability information at locations around the Park and the Park's web page.
- Nearly two-thirds of business managers (61 percent) reported being unaware of any of the ITS-based traveler information technologies.
- Of those business managers who reported being aware of at least one of the traveler information sources:
- 80 percent were aware of the electronic signs that displayed real time departures of the next Island Explorer bus.
- 45 percent were aware of the audio announcement of the next Island Explorer bus stop.
- 40 percent were aware of the parking availability information on the displayed signs at the Parks' visitor center and campgrounds.
- 25 percent reported being aware of the parking availability information on the Park's Web page.
The evaluation provides several suggestions for deployers of traveler-oriented ITS, particularly in tourism areas:
- Market ITS to enhance its effectiveness.
- Use tourism businesses to market ITS in tourist areas.
- Educate tourism businesses and tourism organizations about the benefits of ITS, particularly economic benefits.
The deployers of ITS in Acadia National Park made no concerted effort to raise awareness of the ITS based traveler information technologies among tourist-related businesses. Nor were the benefits of the technologies, among them a positive contribution to the local economy, promoted to these businesses. Based on this experience, marketing the use of ITS enhancements and the benefits to tourist-related businesses would appear to be a relatively simple and cost-effective method of raising utilization among tourists and a way to increase the benefits of deployment such as reducing congestion and harm to the environment and improving safety.
Author: Carol A. Zimmerman (Battelle), Thomas G. Coleman (Battelle), John Daigle (University of Maine)
Published By: Federal Highway Administration, U.S. DOT
Source Date: June 2003
EDL Number: 13834URL: http://ntl.bts.gov/lib/jpodocs/repts_te/13834.html
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Intelligent Transportation Systems > Transit Management > Information Dissemination > In-Terminal/Wayside
Intelligent Transportation Systems > Transit Management > Operations & Fleet Management > Automatic Vehicle Location / Computer-Aided Dispatch
Intelligent Transportation Systems > Traveler Information > Tourism & Events > Travel Services
Intelligent Transportation Systems > Transit Management > Information Dissemination > In-Vehicle Systems
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automated vehicle location, computer aided dispatch, automatic vehicle locator, AVL, CAD, AVL/CAD, planned special events